For that retro feel!
My previous watch was on the way out. The watch itself was fine, but the band had previously perished and the replacement band that I jury rigged to put in there was a cheapy which was on the way out again.
Since it wasn't worth spending money on buying another band, and the sockets where the band mounts were getting damaged I figured it was time to get a new watch.
I was looking at buying another cheapy from a local store or online when my wife surprised me with a watch. It has an analogue face instead of digital. Digital is my preferance (probably just me being lazy) so using analogue is a touch more effort - but got a new watch!